2024year1month5On July 1, the automotive intelligent ecological complex space project jointly created by C&D Automobile and Red Star Macalline was officially launched in Chengdu. Local government leaders, automobile and home furnishing industry associations, mainstream new energy vehicle brands, cross-industry partners and mainstream media came to the scene to witness the birth of this new species of marketing in the automotive field.
Chairman Wang Yongping of the Commercial Real Estate Working Committee of the All-China Federation of Industry and Commerce visited the scene, China Automobile Industry Yang Zhongping, deputy secretary-general of the association, delivered a speech. Deputy Secretary-General Yang said: “πThe space project is an innovation in the field of new energy vehicle marketing and an important step in the construction of automotive ecology Try it, and I believe it will be welcomed by the majority of car companies, users, and businesses, and help the development of new energy vehicles in our country. ”
πSpace is one of the top 100 car dealers Jianfa Automobile(Group)Works with China's leading home furnishing chain platform Red Star Macalline to break through traditional business boundaries and jointly create "home furnishings-Travel lifestyle display point" is a combination of high-quality smart home life experience and trendy fun The smart car ecological complex that combines art space with full-field car marketing scenarios is a "new species of commercial ecology" and a "new closed loop of field marketing."
ForπC&D Automobile and Red Star Macalline both expressed great concern for the creation and future of space. Looking forward and confident.
C&D Automobile(Group)General Manager Huang Weiping said in his speech,πSpace is where C&D Motors joins hands with Red Star Macalline in building cars The latest exploration of new closed loops in the intelligent ecological field. Jianfa Automobile will give full play to its experience in the field of automobile dealership services for more than 20 years2CAdvantages, combined with the group's resources, continue to expand the domestic automobile circulation field, especially the new energy automobile circulation field business.
“Worked together by both partiesπSpace can be said to be a true alliance of powerful forces with complementary advantages. On the one hand, it will activate the commercial space stock of Red Star Macalline; on the other hand, the professional operation of C&D Auto will also bring mature operations and unlimited imagination to this automobile intelligent ecological complex. " said Zhu Jiagui, executive president of Red Star Macalline Home Furnishing Group and general manager of the large operation center.
πSpace breaks through the boundaries of traditional commerce, integrating high-quality smart home life experience with full-field automotive marketing scenarios to build a smart New vehicle for automobile marketing. Break the inherent business management model, build a store-in-store in a quality home furnishing mall, and create a new scene of "one-stop home buying". Focus on users who have demand for quality life, pay attention to the important moments in their life when replacement and improvement are achieved, build richer scene associations, and fully stimulate the enthusiasm for car buying. It becomes a "destination-type" shopping place in the minds of users, allowing users to stay for a long time and experience it deeply, thereby generating consumption and establishing a connection with the brand.
πThe space connects smart technology and art, connects home and travel, connects classics and the future, innovates rich business categories, and achieves brand linkage. Here, users can compare and feel the charm of different brands and models; they can enjoy the spiritual pleasure brought by music, books, and food; they can feel the latest and most interesting trendy art, using technology as the medium to give users a super-sensory experience. Experience.
πThe space is professionally operated and continuously marketed, forming a new closed loop of marketing scenarios. Influence the interested groups through core groups to achieve continuous generalization from breaking the circle in the field to breaking the circle in marketing. It is not only products that "plant grass", but also brand stories, styles, experiences, or "cars+”Lifestyle scenes.
Multiple channels of online traffic, leveraging the customer club system and private domain marketing tools , through the exchange of points and member rights, linking tens of millions